Reliance Jio Join Hands with Facebook to Launch ‘DIGITAL UDAAN’ Digital Literacy Program for First-Time Internet Users in India

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Reliance Jio has made again big leap in the India’s digital arena by launching a digital literacy initiative in India, whose main goal is to empower first-time internet users with digital literacy and understanding of the internet. Jio, in a press release statement, said it has join hands with social media giant Facebook to build and design modules for the new initiative ‘Digital Udaan’ which are targeted towards people in various cities and localities and will also help to support train-the-trainer sessions, training videos and information brochures.

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“As part of the Digital Udaan initiative, Jio will engage with its users every Saturday to help them learn about the JioPhone features, use of various apps and internet safety including use of Facebook on JioPhone to connect with friends and family in a simple, safe and secure way,” the statement said.

This will be achieved through audio-visual training in 10 regional languages, it added.

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“To start with, this programme is being launched in almost 200 different locations across 13 states in India,” it said adding that the initiative is soon expected to reach over 7,000 locations across the country, expanding to millions of JioPhone users and other first-time internet users across India.

“Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time…Jio envisions to take this to every town and village of India, achieving 100 per cent digital literacy in the country,” Akash Ambani, director of Reliance Jio, said.

“Facebook is an ally in this mission, and we are delighted to partner with Jio in attracting new Internet users and creating mechanisms for them to unleash the power of that access,” said Ajit Mohan, Vice President and Managing Director Facebook India.

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However, there was lots of speculations that the company is planning to implement bundled internet, calling and IPTV services. The all in one service could be made available for Rs 600 per month and might also include landline and TV services as well. The plan could be implemented to existing connections in the upcoming months. The service is touted to remain free for a year, until it is commercially rolled out.

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