Camera brand Canon has recently opened its flagship Canon Image Square (CIS) store in New Delhi. The flagship CIS store main purpose is to enhance the customer experience for all the Canon products across each categories ranging from entry-level cameras to high-end professional cameras.
Additionally the flagship store will also display Cinema cameras, few leading Canon printers and a wide range of unmatched Canon lenses encouraging more optimistic purchasing behavior by the Indian consumers.
The main important aspect of Canon Image Square flagship store is that it serves more than 80 products to choose from a wide array of products displayed right from professional to entry level DSLR’s and mirror less cameras and attractive cameras in Power Shot range. Along with that, CIS flagship stores also caters variety of lenses and selected printers. One of the major Unique selling preposition of the flagship store is that this is the only store where we have displayed the Cinema EOS product line up along with Cine and block lenses enabling Cinematographers to choose according to their needs and requirement.
“Commitment towards the country and dedication of Canon, together has translated into growth over the years. With the launch of first of its kind Canon Image Square flagship store, Canon India marks another milestone to ensure an interactive and informative buying experience for our existing and potential customers. CIS stores have been successful in contributing to Canon’s significant customer outreach and positioning it as a market leader. Having established its presence with more than 250 stores in 100+ cities, we take pride in being total solution providers in the imaging arena. The launch of this flagship CIS stores will certainly raise the benchmark for customer service,” said Kazutada Kobayashi President & CEO, Canon India.
The company has also come up with innovative sales and marketing business model like a live demonstration of the products, touch and feel the experience, and workshops further will help the customers to make best and accurate purchases.
Apart from that, the store will also provide easy finance alternatives like Easy Monthly installments through various credit cards, paper finance through Bajaj Finance, Loyalty rewards and cash back options.
The retail store marks a significant landmark in Canon’s journey in India with the launch of this new flagship store.