Ajay Devgn to invest Rs 600 crore to launch ‘NY Cinemas’ its Multiplex Chain

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Bollywood Actor Ajay Devgn is planning to acquire single screens as well as build new theatres to meet the target. Currently till now Ajay Devgn has bought two single-screen theatres in Uttar Pradesh’s Hapur and Ghazipur.

Indian Film Actor Ajay Devgn recently made an announcement that he is planning to invest Rs 600 crore in his multiplex chain NY Cinemas Llp (based on the initials of his children Nysa and Yug Devgn) over the next five years. The 50-year-old actor said that he is primary goal is open at least 250 screens across the Northern and Western regions of India. Devgn added that the first launch of his multiplex chain is expected to be scheduled in June, 2019 in Ratlam, Madhya Pradesh.

The NY Cinemas main aim is to target people who don’t have access to modern theatres and live in interior parts of the country, said Ajay Devgn. Although he has not disclosed much information about the project but said that it will be unlike any other multiplex venture in the market.

According to Rajeev Sharma, Chief Executive of NY Cinemas, the plan to open the multiplexes will mainly target the Tier II and III cities where cinema penetration is still in its infancy.

On Thursday May 16, 2019 NY Cinemas made strategic partnership with realty firm Elan group for developing up a 5-screen multiplex theatre in a Gurugram shopping mall which is being built at a cost of Rs 450 crore.

This is the first ever association of NY Cinemas in north part of India. Elan Group is investing Rs 450 crore to build a luxury retail project ‘Elan Epin’ at Gurugram with a built-up area of 7.5 lakh sq ft. This project will have a 5 silver screen multiplex with an area of 46,000 sq ft.

Elan group MD Ravish Kapoor said, “We are confident that this association will not only enhance the experience of moviegoers in Delhi-NCR but also allow NY Cinemas to offer its services to a much wider audience.”

Earlier, NY Cinemas had tied up with Colour Craft Studio to create a brand and cinema styling strategy. The venture currently has 15 operational screens across the country and has already signed 60 more.

On the work front, Ajay Devgn will next be seen in the film ‘De De Pyaar De’, directed by Akiv Ali, and written by ‘Pyaar Ka Punchnama’ fame Luv Ranjan. The film has hit the theatres today.


Superstars Ajay Devgn, Tabu and Rakul Preet Singh’s new romantic comedy film De De Pyaar De has made Rs 10.41 crore on its opening day of release. The film hit theatres on Friday to a very dull response but business picked up in the evening after a tepid start, as per critics. The rom-com film has received appreciation from people while the critics are all praise for the performances of the actors.

De De Pyaar De Box Office Collection.

De De Pyaar De Box office collection: The film has been released on Friday May 17, 2019 to an average response but picked up pace in the evening after a dull opening and has made Rs 10.41 crore on its opening day.

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