OYO enters European Market acquires Amsterdam based Vacation Rental Company Leisure Group for $415 million

OYO enters European Market acquires Amsterdam based Vacation Rental Company Leisure Group for $415 million

Leisure Group is operating and managing holiday homes, holiday parks and holiday apartments in Europe

Hospitality Giant OYO has officially announced to acquire Amsterdam-based vacation rental company Leisure Group from Axel Springer for an estimated $415 million (over Rs 2,885 crore).

The acquisition will provide a big bang entry into European market. OYO Rooms made a big leap in transforming its main goal and mission of becoming a global real estate brand while maintaining leadership in the hospitality industry, OYO said in a statement.

According to sources in know of the matter, the acquisition cost is $415 million (around Rs 2,885 crore).

As part of the deal, @Leisure Group CEO Tobias Wann will join OYO’s leadership group as CEO, Vacation Homes, OYO Global, the statement said.

OYO founder & Group CEO Ritesh Agarwal said in a press release, “We see vacation homes as a unique opportunity with 115,000 units of homes now getting added to our already growing count of beautiful homes and we are excited to continue maintaining our global industry leadership”.

@Leisure Group has proven capabilities in helping develop Europe into a vacation rentals hot spot and OYO is keen to leverage their competencies towards ensuring beautiful vacation rental and urban homes experience for millions of tourists from every part of the world, he added.

In similar vein, OYO’s Global Chief Strategy Officer Maninder Gulati said: “Today, more than 2.8 million holiday makers from over 118 countries book their holiday every year with @Leisure Group. The combined strength of both brands can scale the opportunity multi fold.” Through this acquisition, the size and scale of the opportunity can be immediately unlocked for OYO’s Homes business, he added.

On the development, Andreas Wiele, President Classifieds Media Axel Springer SE said: “@Leisure Group has become one of the best integrated holiday home providers in just four years under the excellent leadership of Tobias Wann and his colleagues”.

For OYO Hotels & Homes, it is thus a perfect platform for driving forward further consolidation in this segment, he added.

@Leisure Group, through its Belvilla, DanCenter, and Danland brands, offers more than 30,000 fully managed holiday homes across 13 nations in Europe and through its Traum-Ferienwohnungen brand, offers a subscription-based home management service with over 85,000 homes across 50 countries. This represents a total inventory of over 300 thousand rooms globally.

With the @Leisure Group set to join the chain, OYO will have footprints in more than 800 cities across 24 countries – United Kingdom, United States, India, China, Malaysia, Nepal, United Arab Emirates, Indonesia, Saudi Arabia, the Philippines and most recently Japan.

In 2015 Topic Travel was acquired by @Leisure, part of Axel Springer. Now a next chapter starts. Being part of a global hospitality enterprise with a strong appetite for growth and innovation surely provides new exciting opportunities. Looking forward being an OYO-preneur.

I’ve been hugely impressed by Oyo’s moves – this might put Tobias Wann in a really interesting position in the upcoming European consolidation. This is getting really interesting.

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