WhatsApp has launched its Catalog feature for its business app, which will give small businesses a store front to showcase products. Catalog for WhatsApp. Launching today in Brazil, Germany, India, Indonesia, Mexico, the U.K. and the United States.
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WhatsApp is enabling retailers to better showcase their merchandise via the launch Catalogs. Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. WhatsApp taking one more step closer to the functionality of WeChat.
What are WhatsApp Catalogs Features?
WhatsApp has just launched Catalogs – a mobile storefront for businesses! This thing look super simple to use. It will mean that for many small businesses, they won’t even need to worry about having a website to sell their goods and services. Instead, they can go mobile-first with WhatsApp. Catalogs is available in the WhatsApp Business app in the following countries – Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. – as of today. No doubt the rest of the world will follow soon.
With more than 1 billion users for each of the top 3 messaging apps (Whatsapp, Facebook Messenger, WeChat), the launch of such a tool could represent a great opportunity for small firms to generate turnover online. But the ultimate winner might be again Facebook.
Where WhatsApp Catalogs Will be Launched?
From all the new features being showcased in Facebook F8, my personal favorite is the launch of Product Catalogs for Whatsapp for Business. Imagine the possibilities of enabling small businesses to go digital!
The catalog feature will help formalize things, and this coupled with Whatsapp payments might be the beginning of a near-monopoly of small business trade for Whatsapp. Only thing that seems a tad bit concerning is Whatsapp’s plan to charge for each marketing message. Small Businesses in India who don’t have any exposure to Facebook ads and the like have never ever paid for customer communication. However small the charges, getting them to pay is going to be a Herculean task.
Benefits of WhatsApp Catalogs
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All companies using Whatsapp Business will be able to offer a catalog of products and services as if it were your own #eCommerce page. WhatsApp is bringing e-commerce more closer to the consumer for small businesses. The future gonna be very interesting and with more opportunities.