The Bengaluru based local brand has been re-branded and re-positioned in the market in new form of a swanky live bakery to tap global audiences and tourist travelling through the Bengaluru Airport.
Bengaluru-based bakery brand BREA has recently opened its first live bakery at Kempegowda International Airport with the only main purpose of taking the brand presence to a global audience.
Bengaluru-based leading marketing agency Brandvak has created their brand strategy and exclusive packaging. “The entire design language of the store is to connect with the Organic Design Language of the Airport Terminal Facade and also taking into consideration the forms and layers of Baking,” Bijitesh Mallik, Founder & CEO of BrandVak.
Travellers can witness baking at the brand’s very first live bakery and also enjoy brand’s newly launched ‘BREA Roti’ and other authentic Bangalore cookies at the BREA outlet in KIAL.
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It was Started by two brothers, Dianath and Mothasim Arshad in 2014 under the parent company name Renowned Foods, the company main goal is to take the consumer back to roots with traditional baking and unveil them to the concept of healthy baking.
I was reported that in a span of around 5 years, BREA has manage to gain Rs 5 crore turnover and has retail presence across 250 outlets in Bengaluru. It is now aiming to reach 500 outlets by the end of the 2020. BREA also has kiosks in other parts of Bengaluru including Commercial Street, Banaswadi, Yamlur, Yelahanka, Sadashivnagar and CV Raman Nagar.
BREA has launched 5 Kinds of Breads – The Whole Wheat, Multi Grain, Brown , Delhi Kulcha, Mumbai Pav, Burger Bun. Additionally BREA also has launched bread crumbs and flavored croutons. At the BREA Kiosks one can savour the delectable muffins, the very delightful BREA Roti, croissants, palmers, cakes etc. In the cookie range the brand has introduced authentic Bangalore Cookies with intriguing flavours.