Indian cricket team captain Virat Kohli in collaboration with Aeon Sports India Pvt Ltd to foray into the men’s formal wear market with the launch of One8 Select.
Aeon Sports India Pvt. Ltd in association with Virat Kohli brings to you their affordable luxury line, One8 Select.
Kohli, who is a 30-year-old now, is very talented and successful cricketer in the country and now he is looking to turn himself into an endorsement machine like former football player David Beckham. Virat Kohli recently launched his own fashion label in collabaration with Puma Sports and also is endorsing many famous brands.
The brand was launched at the Roseate House, Aerocity with a fashion show by leading designer Rocky S.
One8 Select includes formal footwear and accessories. The brand has launched with five different collections, namely, Achiever, Wingman, Debonair, Superstar and Alpha. It is priced in the range of Rs 3999 to 11,999 (approx $60 to $150).
Sanjay Dhingra, Director- Operations mentions that, “With the launch of One8 Select, our aim is not only to bring the product to the market but to ensure it is readily available and our consumer are spoilt for choice.”
Director of Sourcing, Nakul Manchanda says that, “Understanding the need of the consumer and looking for the right product that just pushing a product is what we looked at with the launch of One8 Select.”
One8 Select will be expanding its portfolio in the coming month and also looking to tap the international markets. The brand will be exclusively sold online on Amazon and across multi-brand stores in the country.
Commenting on the launch of One8 Select, Vikas Kohli, managing director of Aero Sports, said, “With the introduction of formal footwear and socks, the brand aims to equip fans and everyone else with the tools that are needed to excel, at work and in life.
Vaibhav Arora, Director-Marketing, Aero Sports, added, “With One8 Select we want to stand out in the realm of formal footwear and bring to life Virat’s vision of excellence and consistency with every step we take. Virat has a tremendous fan base and for many, he is an inspiration and an icon and with One8 Select we aim to bridge the gap between the two and bring the supporters close to Virat through our offerings.”
While Ajay Gupta, Director – Sales & Offline Commercials said, “Throughout my foray in sales and provisions I have understood that a product travels far when its good, but it goes further when we know what the consumer is looking for. Addressing the vacuum of luxury is affordable where One8 Select comes into play.”
When asked asked if there was any competitive juices flowing back home since his wife also owns a fashion line, Virat Kohli said, “When it comes to the business side of things, both of us are professionals. There is absolutely no competition there at all. We are very professional about things that we do and that`s about it.”
On One8 Select portfolio launch, Virat Kohli said that, “I have been quite fond of wearing suits and lining it with good shoes and belts in the past so that is also a big part of my fashion statement or fashion style that I have in my wardrobe and plus this is a venture where more of my family is getting involved.”