Myntra launches Saif Ali Khan’s ‘House of Pataudi’ to tap ethnic wear market.
Leading Bollywood Actor Saif Ali Khan, who has unveiled his very own ethnic designer fashion brand ‘House of Pataudi’ with Flipkart owned online retailer Myntra, wants to bring the idea of old heritage through his clothing line.
“I just love clothes. I have a certain sense of ethnic style in clothes. I feel there is a gap in the market and there are more people looking for Indian clothes online. So I talked to Myntra’s CEO … and we came up with the idea of ‘House of Pataudi’,” Saif told IANS here.
While regarding the matter of design, Saif couldn’t avoid complimenting spouse Kareena Kapoor Khan, considered a fashion icon.
“(Kareena) has a stunning style articulation. She has dependably been occupied with garments. When we met, she would shop cool dresses to wear at capacities. I figure she more likely than not began the benchmark of cool dresses, and after that everybody began sourcing it and getting such dresses.”
Asked if Kareena shops for him too, Saif smiled and said: “No, of course not. I select my clothes on my own… If you understand women’s clothes, it does not mean you understand men’s clothes too. They are very different. Sometimes, they are even more complicated.”
Flipkart’s subsidiary brand Myntra has unvieled an exclusive collection ‘House of Pataudi’ in association with Bollywood actor Saif Ali Khan. The Indian wear line co-owned by Myntra along with Khan and Exceed Entertainment, is in line with the e-retailer’s objective to capture the huge ethnic wear market in the country.
Additionally, the CEO mentioned that the ethnic wear segment in India is worth Rs. 70,000 crores and the majority of it is disorganised, opening up an ample opportunity for the leading fashion e-retailer in the country.